What are the best things that parents and caregivers can do to help prepare their children to succeed on a Kindergarten Readiness Assessment — specifically in terms of early literacy?

Question: 

What are the best things that parents and caregivers can do to help prepare their children to succeed on a Kindergarten Readiness Assessment — specifically in terms of early literacy?

Answer: 

Reading Rockets has great videos on this topic. Roots of Reading Sounds & Symbols Toddling Toward Reading

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"Let children read whatever they want and then talk about it with them. If parents and kids can talk together, we won't have as much censorship because we won't have as much fear." —

Judy Blume