A great adventure

I didn’t want some network executive deciding that Arthur should have a machine gun in his backpack. They couldn’t give me the kind of approval that I wanted, so I didn’t do any television with Arthur, and I was very happy not to do that.

But when PBS had the idea of using television – this very powerful medium, which can be wonderful when it’s used well – combining that with the seductive element of animation with an objective of using those two things to make kids want to read, I thought that was a very exciting idea and concept; and I wanted to be a part of that.