Reading Rockets is a proud founding partner of Understood — a social impact organization dedicated to helping the 1 in 5 Americans who learn and think differently thrive at home, in school, at work, and in life.

Reading Rockets partners with the following national education organizations, who help us spread the word about effective literacy instruction.

The American Association of Colleges for Teacher Education

The American Association of Colleges for Teacher Education is a national alliance of educator preparation programs dedicated to the highest quality professional development of teachers and school leaders in order to enhance PK-12 student learning. AACTE's reach and influence fuel its mission of serving learners by providing all school personnel with superior training and continuing education. AACTE employs three key strategies to achieve its goals: advocacy, leadership, and service.

American Association of School Administrators

The American Association of School Administrators, founded in 1865, is the professional organization for more than 13,000 educational leaders in the United States and throughout the world. AASA members range from chief executive officers, superintendents and senior level school administrators to cabinet members, professors and aspiring school system leaders.

American Federation of Teachers

The American Federation of Teachers, an affiliate of the AFL-CIO, was founded in 1916 and represents nearly 3,000 local affiliates nationwide, 43 state affiliates and more than 1.4 million members. Five divisions within the AFT represent the broad spectrum of the AFT's membership: pre-K through 12th-grade teachers; paraprofessionals and other school-related personnel; higher education faculty and professional staff; federal, state and local government employees; and nurses and other healthcare professionals.

American Library Association

Founded in 1876, the American Library Association (ALA) is the oldest and largest library association in the world, with members in academic, public, school, government, and special libraries. In 2009, the ALA's membership exceeded 60,000, with representation from the United States, Canada, and over 115 other countries.

American School Counselor Association

The American School Counselor Association (ASCA) supports school counselors' efforts to facilitate academic, personal/social and career development in students. With a membership of more than 25,000 school counseling professionals, ASCA focuses on providing professional development, enhancing school counseling programs and researching effective school counseling practices. ASCA is a division of the American Counseling Association.

American Speech-Language-Hearing Association

The American Speech-Language-Hearing Association is the professional, scientific, and credentialing association for 140,000 members and affiliates who are speech-language pathologists, audiologists, and speech, language, and hearing scientists in the United States and internationally. Founded in 1925, the American Speech-Language-Hearing Association is committed to ensuring that all people with speech, language, and hearing disorders receive services to help them communicate effectively.

America's Promise Alliance

Founded in 1997 with General Colin Powell as Chairman and chaired today by Alma Powell, America's Promise Alliance is a cross-sector partnership of more than 300 corporations, nonprofits, faith-based organizations and advocacy groups that are passionate about improving lives and changing outcomes for children. Its top priority is ensuring that all young people graduate from high school ready for college, work and life.


The Pizza Hut BOOK IT! Reading Incentive Program, established in 1985, encourages kids K-6 to set and reach reading goals. The free school-year program is available to teachers and homeschoolers. BOOK IT! also offers online summer resources to help combat the summer slide.

Center for Implementing Technology in Education

The Center for Implementing Technology in Education (CITEd) supports leadership at state and local education agencies to integrate instructional technology for all students to achieve high educational standards. CITEd provides this support through identification of best practices, innovative online technical assistance tools, professional development, and communities of practice.

Center on Technology and Disability

The Center on Technology and Disability (CTD) provides a wealth of free resources — webinars, articles, guides, training materials and more — on assistive and instructional technology to support learners with disabilities.

Council for Exceptional Children

The Council for Exceptional Children (CEC) is the largest international professional organization dedicated to improving the educational success of individuals with disabilities and/or gifts and talents. CEC advocates for appropriate governmental policies, sets professional standards, provides professional development, advocates for individuals with exceptionalities, and helps professionals obtain conditions and resources necessary for effective professional practice.

Council for Learning Disabilities

The Council for Learning Disabilities (CLD) is an international organization that promotes evidence-based teaching, collaboration, research, leadership, and advocacy. The CLD is composed of professionals who represent diverse disciplines and are committed to enhancing the education and quality of life for individuals with learning disabilities and others who experience challenges in learning.

Division for Learning Disabilities of the Council for Exceptional Children

The Division for Learning Disabilities (DLD) of the Council for Exceptional Children is the largest international professional organization focused on learning disabilities. TeachingLD, a service of the DLD, publishes content about assessment, instruction, and policy related to learning disabilities. Readers can find information about curriculum-based measurement for monitoring student progress; teaching methods such a co-teaching and direct instruction; and current issues such as response-to-intervention models.

Everybody Wins! DC

Everybody Wins! DC (EW!DC) is a non-profit organization devoted to promoting children's literacy and a love of learning through shared reading experiences with caring individuals. These experiences enhance children's self-esteem, expand their possibilities for success in school and life and enable adult volunteers and communities to experience the rewards of enriching young lives. Currently, EW!DC operates programs in 32 Title I public elementary schools, impacting nearly 4,000 children in underserved communities throughout the Washington Metropolitan Area.

First Book

By providing new books to children in preschools and after-school programs, mentoring and tutoring programs, shelters and day care centers and beyond, First Book provides resources to empower teachers and administrators. With access to high-quality books, educational materials and more, these caring leaders can better teach, plan curriculum and impart a love of learning, elevating the quality of the programs and opportunities available to children in need. For two decades, First Book has delivered more than 65 million books to programs serving children in need across the United States and Canada.

General Federation of Women's Clubs

The General Federation of Women's Clubs, one of the world's largest and oldest nonpartisan, nondenominational, women's volunteer service organizations, was founded in 1890 and chartered by Congress in 1901. More than 100,000 members in affiliated clubs in every state and more than a dozen countries work in their own communities to support the arts, preserve natural resources, advance education, promote healthy lifestyles, encourage civic involvement, and work toward world peace and understanding.


GreatSchools is the country's leading source of information on school performance. With listings of 200,000 public and private schools serving students from preschool through high school and more than 800,000 parent ratings and reviews, GreatSchools has become the go-to guide for parents aiming to make a smart school choice.

International Dyslexia Association

The International Dyslexia Association (IDA) promotes effective teaching approaches and related clinical educational intervention strategies for people with dyslexia. The IDA is the oldest organization in the United States serving individuals with dyslexia, their families, and professionals in the field.

International Literacy Association

Since 1956, the International Literacy Association (ILA) has been a nonprofit, global network of individuals and institutions committed to worldwide literacy. More than 70,000 members strong, the ILA supports literacy professionals through a wide range of resources, advocacy efforts, volunteerism, and professional development activities.

Joan Ganz Cooney Center

Forty years after Joan Ganz Cooney's landmark study stimulated the creation of Sesame Street, Sesame Workshop has established a new center devoted to accelerating children's learning in a rapidly changing world. The Joan Ganz Cooney Center brings new attention to the challenges children face today, asking the 21st century equivalent of her original question, "How can emerging media help children learn?" The Center focuses on four key strategies: action research, innovation and model development, partnership building and dissemination.

Learning Disabilities Association of America

The Learning Disabilities Association of America (LDA) is the largest non-profit volunteer organization advocating for individuals with learning disabilities, with over 200 state and local affiliates and an international membership of 15,000 in 27 countries around the world. The association, whose members consist of individuals with learning disabilities, family members, and concerned professionals, advocates for the nearly three million students of school age with learning disabilities and adults affected with learning disabilities.

Multicultural Children’s Book Day

Multicultural Children’s Book Day is a non-profit whose mission is to raise awareness about children’s books that celebrate diversity and to get more of these books into classrooms and libraries. To date, Multicultural Children’s Book Day, along with literacy partners, authors, and publishers, has donated over 10,800 books to parents, teachers, and librarians. Multicultural Children’s Book Day strives to shine the spotlight on the diverse books and authors that often get overlooked by mainstream publishing and media.

National Association for Bilingual Education

The National Association for Bilingual Education (NABE) is the only national professional organization devoted to representing Bilingual Learners and Bilingual Education professionals. NABE has affiliates in 25 states which collectively represent more than 20,000 members that include Bilingual and English Language Learner (ELL) teachers, parents, paraprofessionals, administrators, professors, advocates, researchers, and policy makers.

National Association for the Education of Young Children

The National Association for the Education of Young Children (NAEYC) is dedicated to improving the well-being of all young children, with particular focus on the quality of educational and developmental services for all children from birth through age 8. Founded in 1926, NAEYC is the world's largest organization working on behalf of young children with nearly 90,000 members, a national network of over 300 local, state, and regional affiliates, and a growing global alliance of like-minded organizations.

National Association of Elementary School Principals

The National Association of Elementary School Principals (NAESP) leads in the advocacy and support for elementary and middle level principals and other education leaders in their commitment for all children. NAESP is committed to providing the research, tools, learning experiences, and networking that enable our members to understand and prepare students to be highly adaptive learners in a rapidly changing world. The National Association of Elementary School Principals was founded in 1921 by a group of principals who sought to promote their profession and to provide a national forum for their ideas.

National Association of Private Special Education Centers

The National Association of Private Special Education Centers (NAPSEC) was established in 1971 to represent private specialized education programs and their families. NAPSEC programs provide special education services for preschool, elementary, and secondary aged children and adults with mild to severe disabilities in over 60 different disability categories, who need individualized education programs that address their unique needs.

National Association of School Psychologists

The National Association of School Psychologists (NASP) is a not-for-profit association representing more than 25,000 school psychologists from across the United States and abroad.

National Association of State Directors of Special Education

The National Association of State Directors of Special Education (NASDSE) is a not-for-profit organization established in 1938 to promote and support education programs and related services for children and youth with disabilities in the United States and outlying areas. NASDSE accomplishes its goals by establishing and maintaining relations between those responsible for the development of statewide and federal special education programs and those responsible for general curriculum planning at the local, state and national levels.

National Black Child Development Institute

For the past 37 years, the National Black Child Development Institute has been steadfast in its mission to improve and protect the lives of children. Along with an affiliate network composed of volunteers from across the nation, it has worked to improve child welfare services, make universal early care and education a reality, build family support services, press for educational reform and provide vital information on children's health.

National Center for Families Learning

Since 1989, the National Center for Families Learning (formerly the National Center for Family Literacy) has pioneered educational initiatives that improve the lives of our nation's most at-risk children and families. More than one million families have benefited from educational and economic gains as a result of NCFL's work. With the help of more than 150,000 teachers and thousands of other volunteers, NCFL has used its evolving techniques to reach out and maximize the effectiveness of local programs and organizations.

National Center for Latinos with Disabilities

National Center for Latinos with Disabilities is the only not-for-profit statewide organization focusing solely on the empowerment of Latinos with disabilities and their families. NCLD works toward the equal participation of this population in all aspects of society in an independent, productive, and meaningful manner — through unique linguistically and culturally appropriate advocacy, training, information and referral programs.

National Center for Learning Disabilities

The National Center for Learning Disabilities (NCLD) works to ensure that the nation's 15 million children, adolescents, and adults with learning disabilities have every opportunity to succeed in school, work, and life. NCLD provides essential information to parents, professionals and individuals with learning disabilities, promotes research and programs to foster effective learning, and advocates for policies to protect and strengthen educational rights and opportunities.

National Center on Improving Literacy

The National Center on Improving Literacy (NCIL) is a partnership among literacy experts, university researchers, and technical assistance providers, with funding from the United States Department of Education. Their mission is to increase access to, and use of, evidence-based approaches to screen, identify, and teach students with literacy-related disabilities, including dyslexia.

National Children’s Book and Literacy Alliance

The National Children’s Book and Literacy Alliance (NCBLA) is a not-for-profit literacy organization created in 1997 by award-winning children's book authors and illustrators. The NCBLA works to keep issues related to young people's literacy, literature, and libraries an ongoing priority on our national agenda.

National Council of La Raza

The National Council of La Raza (NCLR) — the largest national Hispanic civil rights and advocacy organization in the United States — works to improve opportunities for Hispanic Americans. Through its network of nearly 300 affiliated community-based organizations, NCLR reaches millions of Hispanics each year in 41 states, Puerto Rico, and the District of Columbia. NCLR conducts applied research, policy analysis, and advocacy, providing a Latino perspective in five key areas — assets/investments, civil rights/immigration, education, employment and economic status, and health.

The National Easter Seal Society

Easter Seals provides exceptional services, education, outreach, and advocacy so that people living with autism and other disabilities can live, learn, work and play in our communities. Easter Seals has been helping individuals with disabilities and special needs, and their families, live better lives for nearly 90 years. From child development centers to physical rehabilitation and job training for people with disabilities, Easter Seals offers a variety of services to help people with disabilities address life's challenges and achieve personal goals.

National Education Association

Founded in 1857, the National Education Association (NEA) is the largest labor union in the United States, with 3.2 million members consisting of teachers and other school personnel.

National Head Start Association

The National Head Start Association is a private not-for-profit membership organization dedicated exclusively to meeting the needs of Head Start children and their families. It represents more than 1 million children, 200,000 staff and 2,600 Head Start programs in the United States.

National PTA

As the largest volunteer child advocacy association in the nation, the National Parent Teacher Association (PTA) has provided support, information and resources to families focused on the health and education of children for more than 100 years.

National Summer Learning Association

The National Summer Learning Association is a hub for thousands of summer learning program providers and stakeholders across the country. Its vision is for every child to be safe, healthy, and engaged in learning during the summer to help close the achievement gap.

Reach Out and Read

Reach Out and Read (ROR) is an evidence-based nonprofit organization that promotes early literacy and school readiness in pediatric exam rooms nationwide by giving new books to children and advice to parents about the importance of reading aloud. The 3.9 million families served annually by ROR read together more often, and their children enter kindergarten better prepared to succeed, with larger vocabularies and stronger language skills.

Reading Is Fundamental

Reading Is Fundamental, Inc. prepares and motivates children to read by delivering free books and literacy resources to those children and families who need them most. Founded in 1966, RIF is the oldest and largest children's and family nonprofit literacy organization in the United States.

United Through Reading

Founded in 1989, the nationally-acclaimed programs developed by United Through Reading provide opportunities for emotional bonding that relieve the stress of separation and instill a love of reading by providing the opportunity for family members to read aloud to children on DVD. United Through Reading programs help bring far-away family members back home for a little while each day, and help turn what might otherwise be tentative, anxious family re-introductions into joyous reunions.

Urban Special Education Leadership Collaborative

The Urban Special Education Leadership Collaborative is a network of special and general education leaders working together to improve outcomes for students with disabilities in the nation's urban schools.

Youth Service America (YSA)

Founded in 1986, YSA is an international nonprofit resource center that partners with thousands of organizations in more than 100 countries to expand the impact of the youth service movement with families, communities, schools, corporations, faith-based organizations, nonprofits, the media, and governments. Through this network, it works to increase the quality and quantity of service opportunities and to make service and service-learning the common expectation and common experience of all young people.

Zero to Three (National Center for Infants, Toddlers, and Families)

Zero to Three is a national nonprofit organization founded in 1977 that informs, trains and supports professionals, policymakers and parents in their efforts to improve the lives of infants and toddlers. Zero to Three plays a critical leadership role in promoting understanding around key issues affecting young children and their families, including child care, infant mental health, early language and literacy development, early intervention and the impact of culture on early childhood development.

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"The things I want to know are in books. My best friend is the man who'll get me a book I [haven't] read." — Abraham Lincoln