Public Service Announcements

Actress, Vivica A. Fox, tells how being a good reader helps her to be a better actress and how you can make reading a part of your child's routine.

I Am

"I have special powers. I can unlock any mystery. I can learn almost anything… How can I do this? Because I am a reader."

The Key*

"It can open up new worlds and lead us to our dreams… it's the key. What is it? It's a book."

Movie Star*

"When I was growing up, I used to dream about becoming a movie star. But it takes a lot more than dreams to get ahead."

Actor, Morgan Freeman, reads from the classic Dr. Seuss book, A Cat in the Hat, and discusses the importance of reading to your children every day.

Cat in the Hat*

"'But I like to be here, I like it a lot,' said the Cat in the Hat to the fish in the pot."

Dreams

"Reading is the foundation of all their dreams, and our job is to help them build that foundation."

Repetition

"Repeat after me: Read every night to your kids, even if they just want to hear a rerun."

Al Roker, weatherman for NBC's Today Show, speaks about his most important job of being a parent and how to help struggling readers.

Daddy Reads

"To my kids, I'll always be daddy. One of the best parts of that job is reading to them every day."

A Parent First

"Sure, I'm a weatherman, but first and foremost, I'm a parent."

Struggling Readers

"Imagine going to work each morning, knowing it won't go well… Well, that's what it's like for children who struggle with reading."

Most Important Job

"Every day I read the weather forecast for the whole country… Well, do you want to know the most important thing I've ever read? A children's book, outloud, to my three kids."