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Why Kids Love Being Scared, According to a Famous Children's Author

Time
Sandra Boynton, the creator of an empire built on whimsical greeting cards (by some estimates she has sold more than 500 million) and board books, has in more recent years branched out into kids music. Her most recent album Hog Wild!, for example, features Samuel L. Jackson as a Tyrannosaurus Rex. All the artists' and Boynton's royalties go to Paul Newman's Hole in the Wall Gang Camp. She talked with TIME about how to tap into kids' imaginations and how to make thing scary things less threatening for them.

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"When I say to a parent, "read to a child", I don't want it to sound like medicine. I want it to sound like chocolate. " — Mem Fox