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Reading Is Fundamental Study Says Summer Reading Is Not Priority

School Library Journal

Just 17 percent of parents believe reading should be a top priority during summer months, according to a new study from Reading Is Fundamental (RIF), sponsored by corporate partner Macy’s, which interviewed 1,014 parents with children between the ages of 5 and 11 years old who are enrolled in school. Eighty-three percent of parents stated that it was “extremely/very important” for their child to read during the months away from school. But when asked where they prioritized reading against other activities, 49 percent stated that playing outside was the most important thing kids can do during those dog days, with just 17 percent who say that they think reading books is more important and “relax and take it easy” in third.

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"I'm wondering what to read next." — Matilda, Roald Dahl