Dozens of community leaders took time out to read to young children in Shasta County for the "Take 10 and Do it Again" campaign. The campaign was created jointly by the Shasta Early Literacy Program and First 5 Shasta. The community reading event is designed to help families read with their young children to help nurture literacy skills and build strong reading habits. Community leaders read to hundreds of children at Head Start Centers, preschools, kindergartens, community medical centers, and libraries. The slogan, "Take 10 and Do It Again" encourages families to read to children for at least twenty minutes a day.