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To Encourage Kids' Health, Pediatricians Add Reading to Essential Check-Up List

PBS NewsHour

National literacy program Reach Out and Read reaches kids in a place where they are almost guaranteed to visit: the doctor's office. Special correspondent John Merrow meets a new breed of pediatrician -- part doctor, part teacher -- who help parents share books with their children to improve and encourage cognitive development.

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"A book is like a garden, carried in the pocket." — Chinese Proverb