For Other Professionals
Most Young Adult Book Buyers Are Not Young Adults
Los Angeles Times
Many readers of young adult books are not, in fact, young adults. According to a new study from Bowker Market Research, released Thursday, 55% of buyers of books designated for children aged 12 to 17 are actually age 18 or older. Buyers between the ages of 30 and 44 account for the largest percentage of young adult sales, according to Understanding the Children's Book Consumer in the Digital Age, an ongoing biannual study from Bowker. The study corroborates what the publishers of two bestselling series recently reported in a story for the L.A. Times about the fast-growing genre of children's books.
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