For Other Professionals
McSweeney's Brings Design Magic Back to Children's Books
Wired
The willingness to embrace stuff that's unusual, even a bit bewildering, is what makes a story good. It's fun to read — and to hear — the rollicking brilliance inherent in Dr. Seuss. Even in the childhood classic to end all childhood classics, Goodnight Moon, we get to say goodnight to oatmeal and socks. Kids love this sort of thing — it inspires giggle fits and non-sequitur conversations in a way too many bedtime stories don't. The folks at McSweeneys' McMullens totally get that. They realize that a lot of children's literature is absurd but not in the way it should be.
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