District Marketing Efforts Aim to Boost Enrollment
Across the country, students returning to the classroom this fall, as well as their parents, are increasingly likely to have been the focus of intensive marketing campaigns by school districts trying to keep students in traditional public schools. Charter schools, voucher programs, private schools, and state laws that allow parents to enroll their students in schools outside their normal attendance boundaries have all had an impact on districts. And, as students leave a school system or a school, state money often goes with them.
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