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Why Johnny Can't Read: And What You Can Do About It

Flesch, R. (reprint, 1986). Why Johnny Can't Read: And What You Can Do About It. New York: Perennial Currents.

From Amazon.com:
The classic book on phonics – the method of teaching recommended by the U.S. Department of Education. Contains complete materials and instructions on teaching children to read at home.

"Reading should not be presented to children as a chore or duty. It should be offered to them as a precious gift." — Kate DiCamillo